Condition
Empathy MessageConfirm to the prospect that you understand their condition. Give examples of the common situation found with this health condition. Ask them if they are happy with their situation and if they would like a better life without this condition
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Solution MessageGive them hope. Here is where you provide the details of your solution and the time frames for improvement. Give them several examples and encourage them to go read other documentation on all this in your Articles or Blog page.
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Call To ActionNow it's time for them to act and get a hold of you. Assume they have no idea what the next step is and what they should be doing. Tell them exactly how to do this and don't hold back.
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